When people design a website, they often forget to include a link to their homepage on their secondary pages. If you do not have a homepage link then your visitors may never be able to get back to the main part of your site. This article contains a number of tips on how to properly add a homepage link, so your visitors can always find a way home!
HTML5 video is set to become the next standard for displaying videos on the web and naturally, you should offer both a way in which users can stream your content through an HTML5 format as well as another format such as flash for those who have an older browser version.
Watch your use of color combinations when building your site. Make sure that text can be easily read against background colors. Generally speaking, it is easier on the viewer’s eyes when they see darker text on paler backgrounds, rather than the other way around. If you can’t decide if the colors are right, ask someone you know for feedback.
Make sure all of your webpages actually have titles, and make sure they are descriptive. A surprising number of webpages out there are called “untitled document” or “new document”. This not only denies visitors a useful piece of information to remember your site, but also absolutely destroys your SEO, since search engines weight page titles heavily when ranking sites.
If you want to maximize the potential of your website design, ensure that your pages appear correctly on all web browsers, so any visitor can view them. Even though your website may display perfectly on Internet Explorer, this doesn’t mean that it will look the same on Chrome, Safari, or Firefox. Monitor how the pages look in major browsers before taking your website live.
Be conscious of your background. Backgrounds with moving GIF views can be great, but can make text hard to read as well. Choose a background which coordinates well with the message that you are trying to impart, it must blend in well with the balance of your website design.
Use a descriptive title. Many site owners forget to name their pages, or name them something generic, such as “Welcome Page.” Search engines do use title descriptions in their rankings, so make sure you are as descriptive as possible, without going overboard. Make sure it is usable for your viewers and the search engines.
Encourage visitors to come back to a website repeatedly, by offering them a newsletter. Having customers subscribe to your newsletter allows you to send them important updates about special events, which in turn can get them to keep visiting your site. Your website’s sidebar is an ideal location for the signup form, and you should make certain to stay on top of who has registered. Make sure the newsletter only goes to those who actually asked for it, or you’re going to get some serious blowback.
By now. you should understand the importance of always linking back to your homepage. Place it in an easy-to-find location. To learn how to place your links in the optimal spots, read through these tips.